We don’t just build brands.
We build presence.
About
Way is a rare studio combining taste, trust, and traction. We partner with teams across hospitality, retail, real estate, and the arts to shape brands that feel considered, consistent, and built to last. For over 15 years, we’ve worked with clients across Texas & beyond. At the center of it all is a simple idea: when something is made with care, people can feel it. It’s what gives our work its weight and staying power.
Founded by Sarah Presson in 2011, Way was formed to help businesses and organizations craft cohesive brand and web experiences.
Since then, we've grown into an agency with strong ties to a myriad of industries across Texas and beyond. Our core team is in East Austin - and we have a roster of talented collaborators who pull up a chair when needed - we find this approach makes our services more scalable, valuable and effective.
01 Curiosity
We are inspired by people, culture and ideas. We ask a lot of questions. We’re always looking for connections and always learning.
02 Beauty
We like when things look good - hot fonts, tight graphics, artful illustration...cute pants and sexy interiors...we’re a cult of visual people.
03 Community
Building relationships is our goal. Between our team and yours, your brand and your audience, our humanity is palpable and our love is immense.
04 Joy
We enjoy getting to know our clients, and we’re genuinely fond of each other, making the work a pleasant day-to-day experience, for everyone involved.
05 Innovation
The market is always shifting and the digital world is constantly undergoing transformation. We lean future-forward in all we design and deliver.
06 Collaboration
Great work happens when people work together. Our clients bring their expertise and we bring ours, and that is where the real magic happens.
We are a close-knit team that purposefully experiences and absorbs culture wherever we go for inspiration and application in our work. We stay ahead of design trends and aim to set some of our own.
We take breaks when needed, travel when we have the opportunity, celebrate our wins and genuinely have fun working.